Metro US has migrated it’s entire advertising sales function, including advertising booking, finance and CRM to Lineup’s cloud based SaaS AdPoint solution. The project went live on Aug. 8.
Metro US distributes news from New York, Boston and Philadelphia to more than 3.5 million people every month across print and digital platforms. With the support of Lineup, Metro US continues to bolster its advertising business and increase efficiencies. Adopting a cloud-based SaaS platform allows Metro US to rely less on traditional IT infrastructure and systems development to a more flexible platform that can adapt easily to the changing needs of publishing industry.
Lineup CEO Michael Mendoza said, “Metro US is using AdPoint in new ways to stay ahead of the competition. They have one of the most innovative and focused teams I have ever worked with and this is reflected in their ability to offer their readers great content in a competitive environment. By using Lineup’s cloud service, they are unlocking new ways to drive leads to the Sales Reps and improve workflow and automation in the business.”
Metro US becomes the fifth self-hosting customer in just 12 months to move to Lineup’s SaaS AdPoint service. As the publishing industry continues to change at a fast pace, more and more organizations are using cloud-based solutions to help future proof their business and take advantage of emerging technologies.
Metro US CEO Yggers Mortensen added, “Agile advertising management is key to Metro US’s thriving business, allowing us to serve our readers with the most engaging news and brand content on any channel. AdPoint’s mobile access further empowers our sales staff and alleviates the pressures on internal IT resource.”