‘Miami Herald’ Ad Senior VP/Ads, Marketing Steps Down

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By: E&P Staff

Alexandra Villoch is stepping down as the Miami Herald’s senior vice president for advertising and marketing to head up the Zoological Society of Florida.

Villoch is leaving her post amidst extreme challenges in the newspaper industry, including plunging advertising revenue. Florida has been especially hard-hit by the housing meltdown, which has severely impacted classified real estate revenue. The Herald’s parent company McClatchy reported that in Q1, advertising revenue for the Florida region tumbled 23.7%.

“I’m happy here, but this was an opportunity,” Villoch told the Herald’s Yudy Pineiro. “The ability to work hand-in-hand with the zoo and the board to market the zoo to our community not only as a local resource, not only as an educational resource but also worldwide, well — it’s a combination of everything I’ve done in my career.”

Villoch joined the Herald in 2000 after working in management positions in the banking and airline industries. She was an executive at Southeast Bank and general manager of United Airlines.

In an e-mail to the staff, Herald Publisher David Landsberg wrote that Villoch has “exhibited great energy and vision as a key member of our senior leadership team.” The Herald is searching for her replacement.

Villoch is taking over as president and CEO of the Zoological Society and will oversee fundraising and educational programs, reports Pineiro.

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