Micropayments Won’t Save Journalism

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Given the carnage in digital display advertising it’s not surprising that a seemingly successful ‘Reader Pays’ model is creating a lot of excitement in the publishing press.

Blendle, a Dutch start-up that enables readers to pay for journalism one article at a time, announced that it has registered 1 million users globally. The subscription-free, ad-free service hit this major milestone just two years, three months, and five days after it launched in Holland and less than six months into its US beta.

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