Miles 33 Acquires Datamatix for Property, Auto Advertising

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By: E&P Staff

Miles 33 announced it acquired today Datamatix Ltd. and its products. Originally providing Internet and property upload technologies, Datamatix now offers Property and Motors Wizard, which allow newspapers to quickly produce complex and composite ads from digital content supplied automatically by real estate agents and auto dealers.

Licensed to publishers since 2004, Property Wizard began as a suite of PC-based applications for transferring property and page layouts from real estate agents to publishers (and vice versa) via the Internet.

“Following the rapid take-up of our products, the operational and logistical challenges facing a small development company are formidable. Securing the future of these products and protecting the very high levels of service we would wish for our clients was paramount, and in Miles 33 we have a partner with talent, ambition and reach,” Datamatix founder Gideon Fraser said in a statement.

Following Miles33’s management buyout last June, “the Datamatix acquisition is the result of a new strategy for Miles 33 to accelerate growth through acquisition in addition to its strong track record of organic growth,” said Miles 33 CEO Michael Moore.

Founded in 1976, with offices in Bracknell, England, and Norwalk, Conn., Miles 33 offers publishers an integrated suite of advertising, financial-management, circulation, CRM, production and workflow tools. The company also sells to the financial services and legal practices sectors. The company is backed by European Capital Ltd., an affiliate of American Capital Strategies Ltd.

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