Wave 2’s core technology is the Wave 2 Publishing Platform, a media engine and creative platform that powers a series of cross-platform automation products such as Easybuild, for automating advertising creative and business collateral; AdPortal for self-service advertising sales; and MarketPlace, a classified and trade services listings engine. Incorporating Adobe InDesign, Flash, HTML5 and video technology for digital, print and mobile products, the Wave2 Publishing Platform can automatically create online banner ads, multiple page documents, newsletters, print display ads and singage, right through to animated video presentations – for delivery via multiple channels including online, mobile and print.
Wave 2 customers include Shell Oil, Kia Motors and Diageo, as well as leading publishers around the world such as Johnston Press, DC Thomson, News Corporation, Schibsted Media Group, Politiken, Berlingske and many more.
Chris Hodges, managing director and co-founder of Wave 2, will remain with the company to assist with strategy and product integration. He said, “We are extremely excited with this deal as we become part of a larger company with a true global footprint. Miles 33 has an excellent reputation of nurturing the companies they acquire, adding security, stability and resource to fuel growth and innovation, qualities that all our existing customers and resellers will benefit from.”
Michael Moore, CEO of Miles 33, said “Wave 2 and Miles 33 already have many customers in common and we have even integrated the Wave 2 Publishing Platform into some of our solutions that offer self-service and automation features. With the on-going changes in the global publishing markets, the boundaries between corporate publishing, newspaper, mobile and web publishing are blurring. Already our multi-channel solutions power radio stations, TV stations, book publishers, corporate publishers as well as newspaper and magazine publishers, making the Wave 2 acquisition a perfect fit that will let us accelerate our growth into vertical market segments.”
He continued, “The corporate, news and advertising publishing industries continue to look for new ways to reduce their costs, while increasing their productivity and we already offer amazing automated workflow and self-service solutions that provide this. Now, together with Wave 2, we can expand our offerings even further.”