By: Press Release | Kodak
KODAK VERSAMARK Printing Systems Used For Best Digitally Printed Newspaper ROCHESTER, N.Y., June 7— The quality of KODAK VERSAMARK Printing Systems was underlined at this year’s 2011 Newspaper Awards (May 24, London Hilton) when Miller Newsprint Ltd’s production of The Sunday Times won the title of best “Digitally Printed Newspaper of the Year.”
The Times printed by the Maltese KODAK VERSAMARK VL4200 Printing System customer was also commended while its production of The Sun was nominated in the Kodak sponsored category.
Award Winning Technology Boosted Sales
Following investment in the KODAK VERSAMARK System, Miller Newsprint Ltd now prints on site all of the 60 international titles it distributes. This has resulted in a 20% rise in newspaper sales, attracting more consumers thanks to competitive pricing and same-day availability.
The move was so successful that sister company Hellenic Miller Newsprint followed suit a few months later and diversified into printing 25 of the titles it distributes.
Malcolm Miller, chief executive of Miller Group, comments: “When we first made the investment we had to overcome some negative perceptions regarding the quality of print. The award goes to show just how good that quality is and why our customers were right to choose us to help them grow their business in such challenging times.”
Jean Lloyd, Sales and Category Director Digital Print Solutions for UK , Ireland and Nordics, adds: “To win, be commended and nominated in this category is testament to Miller Newsprint Ltd’s commitment to this market sector. We are delighted that Kodak and our VERSAMARK Product Line was able to help this operation transform its business model and go on to be an industry-honored market leader.”
For more information on the award, go to: http://www.newspaperawards.co.uk/index.php?pid=6.
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