Misfortune at ‘Hoy’ Isn’t Circ Help for ‘El Diario’

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By: Mark Fitzgerald

El Diario La Prensa didn’t get much of a sales bounce from the circulation scandal at Hoy, its rival for dominance in New York City’s Spanish-language daily newspaper war.

According to the FAS-FAX supplement for the six-month period ended Sept. 30 released Monday afternoon by the Schaumburg, Ill.-based Audit Bureau of Circulations (ABC), El Diario reported a Monday through Friday average of 50,132, up 229 copies, or 0.5%, from the same period in 2003. Sundays, circulation of the tabloid slipped to 33,623, down 1,424 copies, or 4%, from the year-ago period.

Hoy, the daily published by Tribune Co. in New York, Chicago and Los Angeles, was censured by ABC for fraudulently inflating the circulation of its New York edition. Its circulation figures were barred from this period’s FAS-FAX.

The biggest paper reporting in the late figures was the Kansas City Star. The Star’s Monday through Friday circulation averaged 270,335, up 3,062 copies, or 1.1%. On Sundays, the paper reported a circulation of 377,938, up 844 copies, or 0.2%.

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