By: E&P Staff
Swedish publishing group Mittmedia selected the Web-based content-management system from Stockholm-based Polopoly to centrally manage all digital media channels, enabling Mittmedia to quickly generate content and services for readers and advertisers. Mittmedia will start using Polopoly in fall.
“We will be much faster, more local and more interactive. Now we no longer need 12 good ideas but one, and they can be tested now, not in a week,” Mittmedia CEO Jan Cahling said in a statement. “In case something happens and we receive pictures with mobile cameras, we can use them right away. We will provide our readers with exactly the local news, forums and services they want.”
Polopoly will enable Mittmedia to tie editorial content closer to user-generated material, through blogs, text messages and e-mails. Contextual advertising also will be possible. Besides increased capabilities, costs for operation, maintenance and development will decrease significantly as Mittmedia’s 12 systems become one, according to Polopoly.
Based on J2EE and open standards to ensure platform independence and legacy systems integration, the content-management suite contains a range of functionality. It enables personalized services, from local weather to search, quick polls and user ratings. With an advanced community module user-generated content can be managed in the same system as other content.