Mobile Internet Ad Spending Will Pass Desktop For the First Time in 2017

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Businesses are set to spend more on mobile Internet advertising than for ads seen via desktop computers for the first time in 2017, forecaster ZenithOptimedia said on Monday, a year earlier than it had previously predicted.

Zenith said it expected companies around the world to spend $99.3 billion on mobile Internet advertising in 2017, or 2% more than the amount it expects to be spent on ads seen on web pages on desktop computers.

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