Mobile is still a Missing Piece for Local Indie Online News Publishers

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The LION Summit for local independent online news publishers took place in Chicago on Friday and Saturday. In two days of panels, there was plenty of focus on ad-selling strategies and other revenue-generating ideas, but one thing was largely missing: mobile strategy.

 

That’s problematic, considering how many people are getting news on their phones. Jesse Holcomb, an associate director at Pew Research (and recent Press Publish guest) presented on the state of local news, based off this Pew report from the spring.

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