By: E&P Staff
Inergize Digital and DoApp Inc., both based in Minneapolis, have announced Mobile Local News, an application that distributes locally branded news, weather, sports, politics and entertainment to consumer iPhone and iPod touch mobile digital devices.
Publishers and broadcasters can deploy Mobile Local News to provide text, images, photo galleries, and can locally brand its user interface with logos and styles.
“Media companies leveraging Mobile Local News can reach consumers anywhere at any time through their iPhone and iPod touch mobile devices, providing monetization of consumer-requested content through mobile advertising,” Inergize Digital Senior Vice President and General Manager Jason Gould said in a statement.
“Consumers simply download the free Mobile Local News application in the Apple App Store and begin receiving content from their preferred provider,” said DoApp CEO Wade Beavers. They can share content directly from the application by e-mail, text message or Twitter.
Available on a licensing and/or revenue-sharing basis, Mobile Local News offers two advertising positions: one ad position per page view per category and one position overlaid on every video, providing multiple opportunities to generate revenue in each mobile distribution. Ad positions can be sold locally or filled with national ads by Inergize Digital.
Media companies can dynamically add and remove navigation categories and subcategories directly from the user-friendly Web interface. They also can control content by adding and removing seasonal sections.
Multi-connection video support is included for the Edge Network, 3G and WiFi, providing automatic adjustment for enhanced viewing. Video can be integrated in all content categories and is showcased in its own category.
Mobile Local News offers the following content categories: local, national and international news; worldwide business news; sports news and scores; video weather forecasts, current conditions, real-time radar and severe-weather alerts, location-based weather; location-based advertising; politics; entertainment news; weird news; lottery numbers; horoscopes.