Mobile Media Strategies: Three Device-Led Revenue Models For Publishers

By: Patrick Smith | TheMediaBriefing Experts’ Blog

What does mobile publishing mean to you? A nice-to-have content channel, an addition to print and desktop publishing, or an entirely new revenue model?

For many it’s all of those things – but having looked at the size of the mobile opportunity for publishers in this series, we now turn to the role device-led publishing plays in media business models – I’ve listed just two here:

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