Mobile Only: Audience Habits are Driving Digital Ad Spend

Survival in digital publishing relies on anticipating upcoming audience trends. It’s a thankless task and one for which there are no guaranteees, no matter how large an organisation you are.

But even as publishers look further upstream to see which opportunities are floating towards them, they need to keep their footing amid changes that are happening right now. And without a doubt one of the biggest changes to have hit the publishing landscape over the past few years is that mobile consumption of media is fast becoming the norm, as a couple of recent studies have shown.

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