Mobile Rising: Newspapers, Magazine Readership, Ad Engagement Up

By: Erik Sass | MediaPost

More tablet owners are reading newspapers and magazines on their devices, according to the latest data from comScore’s TabLens research service, which is based on a three-month rolling sample of 6,000 tablet owners; these findings, along with new data from GfK MRI, hold out the promise of growing advertising and circulation revenues from this burgeoning new channel.

Overall, 11.5% of tablet owners — a definition that includes iPad, Android tablets, Kindle Fire, and Nook — said they read newspapers on their tablets “almost every day” or “at least once a week.”

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