Mobimag Lauches Free App for Most Mobile Devices

By: E&P Staff

Aiming to share advertising revenue with publishers, Dubai-based Mobimag has launched a free app that enables users to browse newspapers and magazines on more than 240 cell phones and other mobile devices.

The app displays digital replicas of the print publications. Users can then open and read stories in a format suitable for the mobile device.

Three titles are available now, and The National, Abu Dhabi, reported July 19 that Mobimag claims to be in talks with most other publishers in the United Arab Emirates. Mobimag was started by media company Mobivision. According to the paper, mobile phone penetration is high in the Middle East, and Emirates users have an average of more than two SIM cards each – one of the highest rates in the world.

The National‘s Ben Flanagan reported that the platform is available in English, Arabic and some Asian languages, supports video, audio and animation, and allows users to respond directly to ads through a click-to-call button.

Mobimag Product Manager Feras Younes told Flanagan that ads themselves can be animations, games or videos, and that Mobivision and its publisher partners would sell advertising. Though ad-revenue sharing is preferred the company will license its software.

BlackBerry and Android applications are expected next month, with what Younes called a “very special version for the iPad” in September.

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