Mochila Adds ‘AdMatch’ Feature

By: E&P Staff

The Mochila syndication service has announced a new feature called “Mochila AdMatch Channels,” which includes free headline feeds that can bring ad revenue to users.

Mochila, whose more than 260 “members” include the Associated Press and the Los Angeles Times/Washington Post News Service, made its debut on April 1, 2006.

The syndication service enables sellers to upload content to its site and then set prices, embargoes, exclusions, and other licensing rules. Buyers search for content, review the prices and licensing terms, and purchase their choices. Content is then downloaded to their computer.

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