By: Staff reports
EUROPEANS ARE LOGGING ON
Pro Active International Surveys Continent
More Europeans are logging on to the Internet, but rates vary
from region to region, finds the first Pan European Internet
Monitor conducted by Amsterdam-based Pro Active International.
Europeans with Internet access make up 34% (107.8 million) of
the total European population. In the last 14 days, 24.1% have
actively used the Internet. Although connections to the
Internet are increasing, online purchasing has yet to catch on.
In Europe, less than 8% have ever purchased anything online and
in the last 14 days, only 2.6% shopped online.
Sweden leads Europe with 53.3% of its population logging on.
Countries with at least one-third of its population wired
include Switzerland, the Netherlands, Austria, and the
United Kingdom. Germany, France, Italy, and Belgium are below
the European average. In Spain and Portugal, less than 8% of
the population has been online in the last 14 days.
The survey, conducted on the phone or in person, questioned
14,000 people from 14 countries in Europe. Another 150,000
people were surveyed online in alliance with 24/7 Europe,
Active Advertising, AdPepper Media, AltaVista, DoubleClick,
Excite, Microsoft, Real Media, and Yahoo! Europe.
MASSIVE EUROPEAN WEB SURVEY PLANNED (01/27/00)
(c) Copyright 2000, Editor & Publisher