MONDAY’S LINKS: Print Journos as Heroes in Film, New Media Moguls

By: E&P Staff

In today’s edition, some top newspaper are using a new service to link to rivals on their Web sites, News Corp. chairman Rupert Murdoch may offer a role in his company to Tony Blair after the British Prime Minister steps down next year, and a study says YouTube Web presence has overtaken that of MySpace.


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Murdoch May Offer British PM Role in News Corp.
Independent: Media magnate Rupert Murdoch is expected to offer Tony Blair a senior role in his News Corporation empire when Blair stands down as Prime Minister. Allies of Mr Blair insist he has made no decisions about his plans when he leaves Downing Street ? almost certainly next year. But some friends say a seat on the board of News Corp could tempt the outgoing Prime Minister, as it would dovetail neatly with the lucrative United States lecture circuit.


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Print Journalists Represented Positively on Screen
Washington Post: “With occasional exceptions, newspaper people usually get the hero treatment in movies and TV shows,” writes Paul Farhi. “This is in sharp contrast to TV reporters, who are just as likely to be trashed. TV journalists might be prettier and better paid in real life than their ink-stained brethren and sistren, but on screen there’s no contest about who comes off better.”


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Newspapers to Use Links to Rivals on Web Sites
New York Times: The Washington Post, The New York Sun and The Daily Oklahoman, in Oklahoma City, have contracted with an online news aggregator, Inform.com, to scan hundreds of news and blog sites and deliver content related to articles appearing on their Web sites, regardless of who published those articles.


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YouTube Overtakes MySpace
Guardian: YouTube has established itself at the top of the league of the new generation of community websites by becoming even more popular than MySpace, according to research. The video sharing site has taken a 3.9% share of global internet visits a day compared with 3.35% for MySpace, according to internet analysis company Alexa.


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The Moguls of New Media
Guardian: As videos, blogs and Web pages created by amateurs remake the entertainment landscape, unknown directors, writers and producers are being catapulted into positions of enormous influence. While online stardom can sometimes be fleeting, and some measures of audience size are subject to debate, a look at the rising stars in this world shows how the path to entertainment success is being redefined. Traditional media companies and marketers are already in pursuit of some of these new faces.


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Journalism’s Fashion Plates
Women’s Wear Daily: Despite being infamous for frumpiness, journalists didn’t do half badly on Vanity Fair’s International Best Dressed list, which this September appears in the new forum of the magazine’s first-ever Style issue. Page Six’s Richard Johnson gets a shout-out for keeping his “offbeat Manhattan-prepster cool” while the gossip column was “under siege” in a payola scandal.

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