Monster’s Terms Not All Friendly To Newspapers

By: Lucia Moses

Newspapers, beware: Monster.com has shared more details about its proposed help-wanted advertising sales partnerships — and they aren’t all friendly to newspapers, industry sources say.

Monster is initially proposing that a paper buy a block of postings on Monster at a unit rate of $20 and then resell the block to employers as an addition to a print ad, according to several sources who have had talks with representatives of the online job giant.

Here are some of the catches, said Charles S. Diederich, director of recruitment advertising for the Newspaper Association of America: Monster wants to limit the partnerships to one-year terms, to get all the money up front, to provide two-day postings instead of the typical 60-day postings, and to have each Web ad be identical to each print ad.

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