More Is Less: McClatchy’s November Revenue and Circ Slide

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Newspaper publisher McClatchy Co. said Wednesday its total November revenue dropped 4.3 percent due to lower advertising and circulation sales.

Revenue for the month totaled $237.1 million compared with $247.7 million in the prior-year period, which included pro forma revenue from newspapers added in the Knight Ridder acquisition.

Advertising revenue sagged 4.7 percent to $202.6 million from $212.7 million a year ago, while circulation income of $27.2 million was off 3 percent from last year’s $28 million.

Online ad revenue gained 6.1 percent to $15 million compared with $14.1 million in the prior-year period.

Average paid daily circulation slid 2 percent, while Sunday deliveries were down 3.7 percent.

McClatchy expects pro forma ad sales to be lower during the first half of next year.

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