By: E&P Staff
Six media companies in three countries went live in the past six weeks on advertising, editorial and Web content-management systems from Atex, Reading, England. The systems are deployed in both hosted and premise-based models.
At Canwest’s 130,000-circulation Calgary Herald, Atex Advertising provides control of the entire advertising workflow, from booking and billing to pagination and production _ which Canwest Classified Advertising Vice President Michael Rutigliano characterized as “a watershed moment for our advertising business moving forward.”
Stars and Stripes has gone live on the Polopoly Web CMS, with which it is building a 24/7 newsgathering operation, with editors at the Washington, D.C., headquarters and bureaus worldwide having access, training and flexibility in feeding and updating content on www.stripes.com.
In The Netherlands, Erdee Media Groep, Protestant newspaper publisher of Reformatorisch Dagblad and www.refdag.nl, also is live on Polopoly. EMG implemented the complete Atex DNA suite, an integrated system to support all advertising, editorial and digital departments. The environment allows EMG to streamline production of multichannel content by allowing journalists to write a story once for any product or media channel. Atex DNA also enables EMG to link editorial content with personalized, contextually relevant advertising.
The Sun, Yuma, Ariz., now runs Atex editorial and advertising systems deployed under a managed services framework, which allows the daily to concentrate on its core business while Atex supports the system’s IT operations and infrastructure. The Sun is the first Freedom Communications site to go-live in the Atex managed services environment, which will tie all Freedom publications together and is expected to increase the company’s ability to cross-sell ads (E&P Online, April 23).
The Providence (R.I.) Journal‘s the entire advertising workflow – including ad order entry, accounts receivable, page design and production – now resides in one Atex system. It is the third A.H. Belo Corp. publication to go live on the system, following The Dallas Morning News and nearby Denton Record-Chronicle. A.H. Belo chose Atex Advertising to consolidate all its publications on one system within a single datacenter, allowing any newspaper to offer advertisers exposure in publications spread across the country.
The Star-Ledger, based in Newark, N.J., one of the 25 largest U.S. dailies, with a daily circulation of 236,017, is live on the latest version of Atex Advertising, which enables the paper to efficiently book and place ads across multiple products. The software’s upgraded functionality also improved accounts-receivable capabilities, including consolidated invoices and detailed advertising statements.