More Tablet Owners Want Free Apps, With Ads, Instead of Paid

By: Jason Del Rey | AdAge.com

Both the number of people who use tablets and usage per tablet user are exploding. But tablet users’ appetite for paid apps isn’t following the trend.
 
A new study commissioned by the Online Publishers Association found that 54% of tablet users prefer free, ad-supported apps over paid ones, up from 40% a year ago.

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