More Than 700 Papers Sign on to AP Mobile News Network

By: Joe Strupp

More than 700 newspapers have signed on to contribute content to the Associated Press’s new Mobile News Network since it launched in May, the AP reported Monday.

In a release, the news cooperative boasted that 728 AP newspapers had joined the service — “a 580 percent jump in media participation” ? since it began.

The papers range from The Denver Post to The Detroit News. Each newspaper provides content for the mobile news service in exchange for potential ad reveue options and promotion of their paper with each story.

“It is an exciting time for the Mobile News Network as we realize our goal of becoming the news portal for mobile devices,” Jeffrey Litvack, AP global director for new media markets, said in a statement. “With over 700 news content providers, the Mobile News Network is now the first national footprint for local news on the mobile phone. Leveraging this network, marketers can build integrated campaigns at the neighborhood level both in mobile and print, and mobile users can access their local trusted sources of information wherever and whenever they want.”

The Mobile News Network provides breaking news, sports, entertainment and business news to consumers via hand-held “smart phone” devices.

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