More Than 80 Percent of The Atlantic’s Revenue Comes From Non-Print Sources

The Atlantic has gotten very good at flipping conventional wisdom upside down.

A decade ago, like most traditional publications, the monthly magazine got 85 percent of its revenue from print advertising and circulation. It was losing money, and with print ads plummeting, it could have gone the way of the dodo or of, say, the Baltimore City Paper, which folded this month.

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