More Than Half of Americans Go Online for News Once or Twice a Day Says Ongo Survey

By: Press Release | Ongo

Cupertino, Calif. – July 26, 2011 – Ongo, a personal news service that redefines news aggregation online, today released survey results examining American online news habits.

Ongo surveyed 726 Americans on their online news habits, revealing:

More than half of Americans, 56 percent, go online once or twice per day for news; nearly one-third go online for news three or more times per day.


34 percent of Americans go to two news sites daily to stay informed, followed by 26 percent relying on three sites and 24 percent four sites or more. 

    • Men were more likely than women to visit multiple sites for news, with 32 percent of men going to four or more sites for daily news. 


More than one-third of Americans, 37 percent, spend between 15 and 30 minutes reading news online each day.
26 percent spend between 31 minutes and one hour. 21 percent spend up to 15 minutes.

The three most important news categories for Americans are national news (77 percent), followed by world news (75 percent) and local news (73 percent). Health and politics were the next most important news categories, at 50 percent and 49 percent respectively.

“Our survey found news readers have limited amounts of time for online news but are forced to utilize many sites to satisfy their broad range of news interests from local to international.  This amounts to a fractured online reading experience,” said Alex Kazim, Ongo Inc.’s founder and chief executive officer. “For this reason, aspects like editorial curation are more important than ever given readers’ time constraints in which they would like to indulge their broad range of news topics.”

The Ongo standard subscription package is $5.99 a month and provides more than 800 stories to subscribers every day. The package includes comprehensive coverage from New York Times Picks, a selection of top stories from The New York Times; all original Washington Post content from The Washington Post print edition; all content from USA Today; Associated Press; a wide selection of stories from Reuters; and selected content from the Financial Times. Ongo has extended one free month of the service, so readers can enjoy Ongo’s exclusive reading experience and content from many of the most trusted news brands. 

 

For further survey details, please contact Ongo at info@ongo.com.

Resources

 

View an Ongo overview video: www.ongo.com/c/how-ongo-works

Visit Ongo’s Press Room: http://ongo.com/press-room.php

Follow us on Twitter at @OngoNews.

About Ongo

 

Ongo is a personal news service that redefines how digital news from trusted sources is read, organized and shared. A broad selection of the world’s leading news titles and Ongo’s editorial team provide avid news consumers with a more complete way to get the news that matters most. Ongo, based in Cupertino, Calif., received a $12 million initial round of financing in September 2010 from Gannett Co., Inc. (NYSE: GCI), The New York Times Company (NYSE: NYT) and The Washington Post Company (NYSE: WPO). The Ongo service launched on Jan. 25, 2011, and is available at www.ongo.com.

 

Ongo is a trademark of Ongo Inc., and other names may be trademarks of their respective owners.

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