More Than Half of Local Independent Online News Sites are Now Selling Sponsored Content

Local independent online news publishers are still heavily dependent on advertising as their primary form of revenue, but they’re experimenting with more ad formats, especially sponsored content, according to a new survey of 93 local news publishers.

The survey was conducted in March and April of this year by Michele McLellan of Michele’s List, a database of local news sites run in partnership with CUNY’s Tow-Knight Center for Entrepreneurial Journalism. McLellan has run the survey annually since 2010.

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