Many news organizations have recently ramped up their use of mobile news alerts – notifications that pop up on mobile phones, alerting people of breaking news or major headlines. They see this as an opportunity to both inform and reconnect with audiences over the course of the day. And, with about seven-in-ten Americans (72%) getting news on mobile devices, these organizations clearly see a potential audience for alerts.
More than half (55%) of U.S. smartphone users get news alerts on their phones’ screens, but getting them frequently is still fairly rare. Just 13% of smartphone users say they often receive news alerts, according to new Pew Research Center data. And only about half of those who ever get them click through to the full story or search for more information (47%, or 26% of smartphone users overall).