‘Morning Call’ of Allentown, Pa., Cuts 70 Jobs

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By: Joe Strupp

The Morning Call of Allentown, Pa., will eliminate more than 70 positions as ?it continues to grapple with declining revenue afflicting the newspaper industry,? a Web story stated.

The story said some 50 people will be affected as a result of the cost-cutting, while other positions were already vacant, adding that publisher Tim Kennedy revealed the cuts in an e-mail to employees.

“As we have discussed repeatedly over the past few years, the traditional newspaper business model is broken and we fight hard every day to build the foundation for a new one,” Kennedy wrote. “It is painfully ironic that our audience reach has grown and has never been stronger while our financial results continue to worsen.”

The story noted that the paper’s daily print circulation dropped 8.9% to 99,111 in the most recent FAS-FAX report. Total print circulation for Sunday dropped 7.2% to 130,693.

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