Moscow Evening Newspaper Re-launches Print and Online Editions with vjoon K4

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By: Press Release | vjoon

vjoon, a leading provider of cross-media publishing solutions and global reseller of Adobe® Digital Publishing Suite, announced today that Vechernyaya Moskva, one of the most popular Moscow newspapers with a rich heritage, was re-launched successfully with vjoon K4 and the technical skills of vjoon’s Russian integration partner Terem-Media. All print and online departments now occupy a new, state-of-the-art newsroom and have been closely networked using vjoon K4. All 150 editorial staff members were able to work in the new publishing environment within just three months. In addition the company’s IT was changed over to SaaS solutions (software as a service) within the same period. Set up in 1923, Vechernyaya Moskva is one of the most widely read dailies in the Moscow metropolitan region with a circulation of 300,000 for daily editions and 1.15 million for the weekly.

“Before making a decision, we compared the most powerful systems in a rigorous selection process to see how they would meet our requirements,” says Alexander Cheksin, CEO of Vechernyaya Moskva. “We ended up opting for vjoon K4 because it satisfies all our demands and is much more flexible and far less complicated than its competitors when it comes to workflows and user handling.”

Quality content and online first
In terms of content, the focus of Vechernyaya Moskva’s strategy is on topical online reporting. The paper uses web analytics to track page views and assess the success of its offerings. Topics that generate the most traffic over the day are also earmarked for the print edition. One of the great advantages of vjoon K4 is that it allows the online portal’s contents to be readily reused for other output channels, and can even port such content automatically, for instance, to the print edition. vjoon K4 enables editors to easily track and view the current status of each article, so they always know exactly what work remains to be done. This ensures the right content is delivered to the right place at the right time, even under tremendous deadline pressure.

“vjoon K4 is the perfect system for a cross-media newspaper publisher such Vechernyaya Moskva,” says Holger Kraemer, director of business development at vjoon. “All editors can work with the same interface, easily reuse multimedia contents, and deliver the stories to the reader’s preferred medium – quickly, conveniently and with minimum manual effort.”

“While publishing capabilities were a factor, the project was also driven by the demands for economic efficiency, scalability and risk minimization,” says Vadim Duda, CEO of Terem-Media. “The overall solution that has been put into practice here saves time and resources that can be reinvested in quality contents.”

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About vjoon®
A fixture on the publishing market since 1990, vjoon is a leading developer of workflow solutions based on Adobe® Creative Suite®. vjoon rapidly integrates all Adobe innovations into its solutions and consistently develops its products to meet market needs. vjoon’s flagship product vjoon K4™ is one of the most innovative cross-media publishing platforms available in the market and lets you deliver your valuable content to any output channel – print, online, mobile, tablet. Based on the time- and cost-saving Unified Publishing Process vjoon K4 provides the tools that allow your team to publish anywhere, smoothly and efficiently – whether you produce magazines, newspapers, sales materials, annual reports or books. Renowned customers worldwide and in configurations from 10 to more than 1,200 concurrent users benefit from this sophisticated solution. Headquartered in greater Hamburg, Germany, vjoon partners with a global network of more than 30 qualified integrators to deliver premium system integration and support services to its customers.

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