If it ain’t broke, don’t fix it. That’s been the philosophy of Daily Mail, which flouted convention when it took its desktop homepage to the mobile Web. The result: a pinch-and-zoom heavy browsing experience more at home on publishers’ sites circa 2008, not 2015.
But in recent months, Daily Mail has softened its position. Now, readers who visit the site on mobile are offered the option to land on the site’s “classic” homepage or on its “mobile news” and “mobile showbiz” pages, which are optimized for mobile screens.