This June, we published a big story—Shane Bauer’s account of his four-month stint as a guard in a private prison. That’s “big,” as in XXL: 35,000 words long, or 5 to 10 times the length of a typical feature, plus charts, graphs, and companion pieces, not to mention six videos and a radio documentary.
It was also big in impact. More than a million people read it, defying everything we’re told about the attention span of online audiences; tens of thousands shared it on social media. The Washington Post, CNN, and NPR’s Weekend Edition picked it up. Montel Williams went on a Twitter tear that ended with him nominating Shane for a Pulitzer Prize (though that’s not quite how it works). People got in touch to tell us about their loved ones’ time in prison or their own experience working as guards. Lawmakers and regulators reached out.