Mumbrella Tried to Copy Its Successful Business Model from Australia to Asia—Here’s Why It Didn’t Work

Back in 2013, the Australian trade publication Mumbrella launched an expansion into the giant continent to its north to cover Asian media and marketing. Today, it announced that it didn’t work—it’s shutting down its operation in Singapore in a few days—and offered an admirably frank explanation of the various failed strategies that couldn’t make Mumbrella Asia profitable.

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