Murdoch’s iPad Newspaper Gets Sternest Test Monday: Its Own Pay Wall

By: Michael Learmonth | AdAge

It’s been seven weeks since Rupert Murdoch opened the doors on the tablet newspaper The Daily, and next week it faces its sternest test. March 21 is the day all trial subscriptions come to an end. News Corp. gets its first sense of whether readers will pony up $1 a week for a newspaper rendered in a mobile app, or if The Daily fades into the downloaded-and-forgotten oblivion that afflicts so many in Apple’s App Store.

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