By: Staff Reports
Newspaper Chain Selects PowerAdz System
PowerAdz.com of Troy, N.Y., has signed Murphy McGinnis Media of
Duluth, Minn., to the CarCast network. Murphy McGinnis publishes
17 daily and weekly newspapers in Minnesota and Wisconsin.
PowerAdz.com’s CarCast is a turnkey automobile marketplace for
the Web that newspapers run in conjunction with local car
dealers. The service also allows dealers to maintain their
inventory in a CarCast database.
Other papers that use CarCast include The Dallas Morning
News, The Orange County Register, and the
Copyright 2000, Editor & Publisher.