By: Wayne Robins
What do San Diego and Martha’s Vineyard, Mass., have in common, besides beaches? It’s the Rawswell Integrated Publishing System (RIPS), which manages and protects online content.
The Web site of The Martha’s Vineyard Times (http://www.mvtimes.com), a part-paid, part-free, 14,000-distribution weekly, is using San Diego-based Rawswell Interactive Communications Inc.’s print-to-Web conversion system, with a graphical user interface for Macromedia Flash-equipped browsers.
But the real innovation is in content protection: Rawswell software is said to inhibit unauthorized replication of mvtimes.com material by other Web sites or by search engines.