N.Y. ‘Journal News’ Promotes Serra to VP of Advertising

By: E&P Staff

Charlie Serra has been promoted from director of advertising to vice president of advertising at The Journal News in White Plains, N.Y.

Serra will succeed Tom Donovan, who recently became president and publisher of the newspaper.

?We are going to look to grow in areas that we have been successfully serving,? Serra said in a statement. ?These include local and national advertising. As for classified, we will look towards improving volume in the employment and automative categories.?

Serra came to The Journal News in 2001 as the classified advertising director. Previously, he worked at The New York Times in various advertising positions.

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