N.Y. Times Co. April Ad Revenue Up 3.7%

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By: E&P Staff

The New York Times Co. said it April advertising revenue increased 3.7% and overall revenue was up 2.7% compared with the same period in 2004.

Excluding About.com, which the company acquired in March, ad revenues were up 1.9%, while overall revenue was up 1.5%, the Times Co. said.

At the New York Times Media Group, which includes the flagship New York Times newspaper, ad revenues increased 0.7%. National advertising revenues decreased as weakness in studio entertainment, hotels, corporate, transportation and travel, and banking advertising offset strength in media, financial services, technology products, American fashion, and home-furnishing manufacturers advertising, the Times Co. said. It said retail advertising revenues were up on strength in the fashion and jewelry store, mass market store, and fine arts categories.

New York group classified advertising revenues increased as softness in automotive advertising was offset by gains in real estate and help-wanted advertising.

At the New England Media Group, which includes The Boston Globe, advertising revenue was up 3.4% in April. The Times Co. said national advertising decreased as weakness in transportation and travel and studio entertainment advertising offset growth in banking, financial services, technology products, and national automotive advertising. Retail advertising revenues increased with particular strength in department store and jewelry and watches advertising, the company said.

New England group classified advertising revenues, which benefited from the timing of Easter, increased as gains in the real estate and help-wanted categories offset softness in automotive advertising. The Times said classified was also helped by a number of special sections, especially The Big Move, devoted to real estate, and a Diversity help-wanted special section.

In the Regional Media Group, which includes its Florida and Southern newspapers, advertising revenue was up 5.8% in April. Excluding the North Bay Business Journal, which Times Co. acquired on February 1, advertising revenue for the Regional group increased 5.4%. The Times Co. said retail advertising revenues increased as strength in the banking, financial and telecommunications ad categories offset weakness in department store and grocery store advertising.

Regional group classified advertising revenues increased as strong growth in help-wanted advertising offset losses in real estate and automotive advertising, the company said.

Times Co. Internet ad revenue, which is included in the figures for the three media groups above, increased 31.6% for April 2005 compared with April 2004, mostly on strong growth in display advertising and in all classified advertising categories.

Circulation revenues for April “were on a par with last year,” the company said. Circulation revenues increased at the Regional and New York Times groups, while declining at the New England Media group.

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