N.Y. Times Co. to License Technology for Mobile Platform Apps

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By: E&P Staff

The New York Times Co. announced it is launching Press Engine, a business that later this year will license technology to help other publishers put their content on mobile platforms.

Times Co. technology will handle design and delivery, leaving clients to manage their own advertising and subscriptions, according to the company’s announcement.

Besides Times Co. dailies in Florida and its International Herald Tribune, initial users will include A.H. Belo Corp.’s The Dallas Morning News, The Providence (R.I.) Journal and The Press-Enterprise, Riverside, Calif., and Britain’s Telegraph Media Group.

“We are providing our expertise in news reader applications to allow publishers of all sizes to offer their readers elegant applications for iPhone and iPad devices,” The New York Times News Services General Manager Michael Greenspon said in a statement.

“The pace of change in digital technology means that media companies will increasingly be looking at ways of collaborating in order to create world-class consumer experiences,” said Telegraph Media Group Digital Editor Edward Roussel.

Press Engine iPhone and iPad templates will include partial offline reading, story saving, sharing, photo gallery, audio and video, horizontal and vertical reading, simple search and device-standard advertising units.

The New York Times plans to offer a paid upgrade to its free iPad app, and in January will begin a metered online payment system.

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