‘N.Y. Times’ Names New VP/Advertising

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By: Joe Strupp

The New York Times has named Paul Smurl its vice president of advertising.

Smurl, 39, began his career at the Times in 2003 as a director in strategic planning, acting as a liaison to advertising. He moved to advertising in 2005 as managing director of the telecom team, and then later joined the technology team. In 2007, he was named executive director of strategy and planning.

In his new role, he will be responsible for sales development, agency relations and presentations in addition to strategy and planning. He will continue to report to Denise Warren, senior vice president of advertising for The New York Times Media Group.

?During the past year, Paul has been instrumental in heading up several core departmental initiatives and in representing advertising in media group initiatives, including the development of digital strategy,? Warren said in a statement. ?In each of these posts, Paul has distinguished himself as a thoughtful and results-oriented leader.?

Prior to joining the Times, Smurl was a management consultant and attorney, advising media and telecom companies such as News Corporation and British Telecom on business strategy and legal matters.

He has a bachelor?s degree from Indiana University, a law degree from Columbia Law School and an MBA from the Kellogg School of Management at Northwestern University.

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