NAA Announces Winner of YouTube Video Contest, Findings of New Study

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By: E&P Staff

The Newspaper Association of America Foundation has announced the winner of its “Driving Newspapers” YouTube video contest for teenagers. Applicants submitted videos showing how young people use newspapers in their everyday lives.

The announcement coincides with the release of a new NAA study about how young people’s use of newspapers affects their political participation.

Danny Vigour, 19, of Charlottesvilla, Va., won the contest. His video used poetry to show how he and his friends use newspapers every day to keep up on politics, fashion, and everything in between. The high school senior will receive a new Apple iPhone and will attend the NAA?s 2008 Capitol Conference in Washington D.C.

The latest NAA study found that young people were more likely to vote in the 2004 and 2006 elections if they had read newspapers when they were young. According to the study, 72% of respondents who read newspapers voted in the 2004 presidential election, compared to only 58% who didn?t read newspapers.

Also, 61% of 25-34-year-olds who?d read newspapers in their youth voted in the 2006 midterm election — compared with 44% who didn?t read newspapers when they were growing up.

Respondents to the study had mostly remembered interacting with newspapers in three ways: in the classroom, as homework assignments, and getting exposure to teen content. Twenty-five to 34-year-olds who?d had these kind of experiences with newspapers were more likely to register to vote; show support for a political party by wearing buttons or posting signs; try to convince others to vote for or against a candidate or party; donate money to a candidate or political organization; and volunteer for a candidate or organization.

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