NAA Campaign Uses ‘Ice Age’ Characters

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By: Wayne Robins

Long before everybody loved Ray Romano — a long time before — there was an Ice Age. Now, Romano does the voice of Manny, a woolly mammoth with an attitude in the 20th Century Fox animated feature “Ice Age,” the main characters of which also star in the Newspaper Association of America’s latest literacy campaign.

“Don’t be left out in the cold. Read the newspaper!” say the characters, who include a giant sloth named Sid and a saber-toothed squirrel named Scrat.

The ads, black-and-white as well as color, are available in quarter- and full-page sizes. They are available for downloading at http://www.naa.org/display/iceage.

The campaign is timed to the film’s release date, which is March 15.

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