By: Staff Reports
National, Retail, Classified All Gain
Newspaper advertising continued to grow last quarter with an increase of
6.8% over the same period last year, reports the Newspaper Association of
America (NAA) of Vienna, Va.
Total newspaper advertising expenditures for the second quarter were $12.1
billion. National advertising reached $2 billion, a 14.3% gain. Retail
was up 5.2% to $5.4 billion.
Classified advertising was up 5.5% to $4.7 billion for the second quarter.
The breakdown for classified: recruitment grew 11.6% over the same period
last year, automotive gained 0.6%, real estate increased 0.3%, and other
categories were up 1.9%.
NAA President and CEO John F. Sturm said, ‘We’re encouraged by the
continued growth in ad spending across the board, particularly the
outstanding increases in national advertising and recruitment advertising.’
Total advertising spending in newspapers for the first six months of 2000
was $22.9 billion compared to last year’s $21.6 billion for the same
Four newspaper stocks dropped yesterday when Deutsche Banc Alex Brown
analysts lowered their stock ratings, citing slowing growth in advertising
revenues, higher paper costs, and Internet competition. The four companies
affected were New York Times Co., Tribune Co., Gannett Co. Inc., and
(c) Copyright 2000, Editor & Publisher