(AP) National “do-not-call” rules being considered by regulators would devastate the newspaper industry because telemarketing generates 60% of new subscriber sales, an industry group says.
The proposed registry, which would allow people to opt out of telemarketing calls, isn’t necessary to restrain the industry anyway, according to the Newspaper Association of America (NAA).
“As well-known corporate citizens of the local communities in which they publish, newspapers have a unique business and social responsibility that infuses all their activities, including telemarketing,” NAA President and CEO John F. Sturm said in comments filed to the Federal Trade Commission (FTC).
“As a result, newspapers have a compelling business interest not to engage in the abusive practices the FTC is targeting with these proposed regulations,” he added.
The NAA, a nonprofit organization that represents more than 2,000 newspapers in the United States and Canada, told the FTC its members should be exempt from any such rule.
Existing laws governing telemarketing practices are enough, Sturm said. “With nearly 60% of new subscription sales generated by telemarketing — the single largest source of new subscribers — imposing these onerous and unnecessarily restrictive requirements on newspaper telemarketing activities would have a deleterious effect on the industry,” he said, “without affording our customers any additional protections they do not already enjoy.”
The FTC is accepting comments on its proposed “do not call” registry, which would make it illegal for telemarketers to call consumers who place their phone numbers on a national list.