NAA Publishes New Guide on ABC Compliance and Insert Advertising

By: E&P Staff

The Newspaper Association of America is introducing two new publications to help newspapers manage circulation and insert advertising.

Managing for ABC Compliance offers a management approach for open and accurate reporting of circulation results covering everything from home delivery and third-party sales to hawker programs and Newspaper in Education initiatives.

A Newspaper’s Guide to Insert Process Improvement details 10 steps newspapers can take to improve the insert process and strengthen relationships with advertisers.

?Advertisers rightly want accurate information, and these two publications will serve as guides to help newspapers provide not only the most accurate information, but also outstanding customer service,? John Kimball, NAA senior vice president of advertising, said in a statement.

Both publications can be downloaded for free at www.naa.org.

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