By: E&P Staff
For the past few years, the Newspaper Association of America has been preaching to its members about the value of online classifieds. Yet the NAA required members to place recruitment ads in the print edition of it’s monthly magazine Presstime in order for a company to post it online — no print ad, no online ad.
As of March 1, the NAA decided to re-launch its online database Newspaper CareerBank. Now, members have the choice of placing an online ad only, a print ad, or both.
“We’ve been pushing this concept for years to our members,” said Kevin McCourt, NAA vice president of advertising and exhibition sales, about the decision to build up online classifieds.
On average, the magazine would have about eight to 10 recruitment ads per month with a cost of $17.50 per line. Since the re-launch, McCourt said the online database has already amassed 52 ads.
“So many of our members told us they needed to immediately post [jobs] online,” McCourt said. “We’re excited about this and look forward to questions from members.”