By: Ellen Liburt
You auto be in advertising
Winners in the dealer categories of the Newspaper Association of America’s Excellence in Newspaper Automotive Advertising competition — the DANDY awards — were announced Feb. 3 at the 84th annual National Automobile Dealers Association Convention and Exposition in Las Vegas. DANDY winners included:
Best Ad Campaign by a Dealer: ” … as a Child”, for Waco Imports/Waco Mazda, in the Waco (Texas) Tribune-Herald, by the Waco Tribune-Herald.
Best Single Ad by a Dealer: “Examine One for Yourself!” for Contemporary Motor Cars Inc., Little Silver, N.J., in the Asbury Park Press in Neptune, N.J., by Michael J. Motto Advertising, New Providence, N.J.
Best Single Ad by a Dealer Association: “It Ain’t a Trip,” for Chevrolet, in The Dallas Morning News, by Campbell-Ewald, Warren, Mich.
Best Ad Campaign by a Dealer Association: “The Story of American Luxury,” for the Chicago Lincoln-Mercury Dealer Association, in the Chicago Tribune, by Young & Rubicam, Dearborn, Mich.
Best Automotive Special Section: “Online Auto Buying Guide,” in the Los Angeles Times.
Best Print Promotion of Dealer or Newspaper Auto Web Site: “Surfing/ Everyday,” for Oxmoor Toyota, in The Courier-Journal, Louisville, Ky., by The Courier-Journal Creative Services.
(Editor & Publisher Web Site: http://www.editorandpublisher.com)
(copyright: Editor & Publisher February 12, 2001)