NADbank Releases 2012 Product/Lifestyle/Retail Results

By: Press Release | NADbank

NADbank Inc. (Newspaper Audience Databank) released the Product/Lifestyle/Retail component of the 2012 study today. The release contains new and compelling data on consumer lifestyle, product usage and retail habits in 21 urban markets across Canada. The lives of Canadians are changing, and how they make their purchase decisions and interact with media platforms is changing along with them. The NADbank Study contains essential information on consumer habits in a variety of categories:           

  • Automotive         
  • Vacation and Business Travel         
  • Retail Purchasing in a wide variety of segments (clothing, jewellery, appliances etc.)         
  • Digital characteristics, including Mobile         
  • Finance, Investments and Business Purchase Influence         
  • Home Improvements, Accessories, Home Furnishings and Real Estate         
  • Electronics, Computers and Communications         
  • Leisure Activities and Hobbies         
  • Life Events and Lifestyle Changes         
  • Local Attractions and Annual Events  

The Product/Lifestyle/Retail questionnaires are customized by market to reflect the retailers, malls and attractions/events unique to each market.  

List of Individual Markets Measured:  

Halifax                                                  Toronto                                                                  Winnipeg Fredericton                                         Hamilton                                             Saskatoon Moncton                                             St. Catharines-Niagara                
Regina Saint John                            Kitchener                                                                Edmonton Québec City                                        Guelph                                                 Calgary Montréal                                                 London                                                
Vancouver Ottawa-Gatineau            Windsor                                                                Victoria  

The NADbank Study distinguishes itself via the data relating to consumer purchasing, including:           

  • Media Reliance, i.e. which medium do consumers rely on to help in making purchase decisions         
  • Purchase Intent, in a number of categories, including Automotive, Travel, Mobile Devices and more (plan to purchase a product in the ‘next 12 months’)         
  • Purchase Influence, with consumers identifying themselves as the Primary Purchase Influencer of a variety of products (new for this release)  

The data in the NADbank Study is intended to provide marketers with the knowledge they need in order to find the consumers they are looking for, and to target them with the right message on the right platforms.

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