‘Native’ Ads to Drive Digital Media Growth: Report

By: Keith J. Kelly | New York Post

The Interactive Advertising Bureau is releasing its white paper on native advertising Wednesday morning, just as the Federal Trade Commission Chairwoman Edith Ramirez is slated to start day-long town hall hearings on the matter in Washington, DC.

“Native advertising is going to fuel the growth of digital media, but we may never be able to bucket it out,” said Peter Minnium, head of branded advertising at IAB, who said nailing down a precise dollar amount is difficult.

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