NBCU and Vox Will Start Selling Ads on Each Other’s Sites

Comcast Corp.’s NBCUniversal agreed to make a $200 million strategic investment in the digital media company Vox Media in August. Now the partners are getting to the strategic part.

Starting this week, NBCU will run Vox’s custom ad products on its digital properties, and both companies’ sales teams will start selling packages to marketers that include these ads.

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