NBCUniversal Rolls Out Its Shoppable TV Ads

RSS
Follow by Email
Facebook
Facebook
Twitter
Visit Us
LinkedIn

NBCUniversal  has been testing a new ad unit that allows viewers to buy — directly from their phone — products featured on the show they’re watching.

We’ve written about other companies creating shoppable video technology, but that usually means adding links or other elements to online videos—very different from NBCU’s ShoppableTV, which connects the programming on your living room TV with a shopping experience on your phone.

Read More

Leave a Reply

Your email address will not be published. Required fields are marked *